The collaboration glossary
Find the 
words.
From a first brief to usage rights. Plain meanings for the words that shape the work.
Start with the brief
Before you agree the work.
Barter
Paying a creator in products or services instead of, or as well as, money.
Brief
A short document that says what work a brand needs, for whom, by when and on what terms.
Engagement rate
Interactions as a percentage of followers, reach or views, depending on the formula used.
Media kit
A creator's introduction for brands: their best work, their numbers and what they offer.
UGC
Content a creator makes for a brand to use on its own channels, rather than to post on the creator's account.
Usage rights
What a brand may do with the content it paid for: where, for how long and whether in ads.
50 terms found.
A
Add-on
An optional extra, priced separately, that a brand can add to an Offering.
Application
A creator's reply to a posted requirement, with work that shows they can do it.
Approval round
The agreed moment a brand reviews the work before it goes live.
Audience fit
How closely the people who watch a creator match the customers a brand wants.
B
Barter
Paying a creator in products or services instead of, or as well as, money.
Booking fee
The one-time fee a business pays Influcius to book a creator it is talking to.
Brand kit
A business's profile on Influcius: logo, description, website, industries and the cities it serves.
Brand safety
Checking that a creator's past content and claims suit the brand.
Brief
A short document that says what work a brand needs, for whom, by when and on what terms.
Bundle
Two or more pieces of work sold together at one price.
Business verification
A check that the person behind a brand really runs that business.
C
Call to action
What the content asks the viewer to do next.
Campaign tracking
Recording what was delivered and what it achieved.
Collab post
One Instagram post shown on two accounts at once, the creator's and the brand's.
Content licence
Permission to use someone's work, usually without owning it.
Conversion
The action you want a viewer to take after seeing the content, such as an enquiry or a sale.
CPE
Cost per engagement: what was paid, divided by the likes, comments, shares and saves it earned.
CPM
Cost per thousand impressions: what was paid, divided by impressions, times 1,000.
Credits
Units you spend on certain actions on Influcius. They are not money.
