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The glossary

Usage rights

In one line

What a brand may do with the content it paid for: where, for how long and whether in ads.

A Pune salon pays for a video it may post on its own Instagram page for six months, and nowhere else. Those are its usage rights.

Buying a Reel does not transfer every right in it. Use on a website, in paid ads, in print or after a deadline is something you agree, and usually pay for.

Agree: the channels, the period, the places, and whether paid promotion is included.

Words that go together

Keep the context.

Content licence

Permission to use someone's work, usually without owning it.

Whitelisting

Letting a brand run ads through a creator's account or name, with the creator's permission.

Add-on

An optional extra, priced separately, that a brand can add to an Offering.

Read it in practice

For brands

For brands

How to write a creator brief that is clear

Write a useful creator brief with a clear goal, audience, deliverables, claim evidence, disclosure, rights, payment and an approval process.

7 min read

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