The collaboration library
Read it. Try it.
Clear briefs, useful media kits and better questions before the work begins. Guides for creators, brands and agencies.

Pricing & moneyPricing & money
Barter collaborations in India: agree a fair exchange
Plan a barter collaboration in India with clear work, product value, returns, disclosure, tax checks and usage rights before either side agrees.
Rules & rightsRules & rights
GST and TDS for influencers in India
Understand GST, barter benefits and e-commerce TDS for Indian creators, including old 194R and 194-O names and the current law. Check with a CA.
Rules & rightsRules & rights
ASCI influencer disclosure rules in India
Know when Indian creator posts need ad disclosure, where to put the label, how video timing works and what brands should check before posting.
Pricing & moneyPricing & money
How much do Instagram influencers charge in India?
Compare sourced Instagram creator price ranges in India, understand what changes a quote, and agree clear work, rights and payment terms.
Pricing & moneyPricing & money
How much do YouTubers charge in India?
Understand YouTube sponsorship prices in India, compare Shorts and long videos, and agree production, disclosure, usage rights and payment terms.
For brandsFor brands
How to find local influencers for your business
Find creators whose work and audience fit your Indian business. Check local relevance, compare evidence and send a clear brief before booking.
For creatorsFor creators
How to make a media kit for brand collaborations
Build a creator media kit with relevant work, sourced audience numbers, clear Offerings and useful terms. Keep missing data and results honest.
For creatorsFor creators
How to pitch brands as a creator in India
Pitch a relevant idea to an Indian brand with clear work, honest evidence and useful terms. Prepare your media kit and follow up without pressure.
For brandsFor brands
How to write a creator brief that is clear
Write a useful creator brief with a clear goal, audience, deliverables, claim evidence, disclosure, rights, payment and an approval process.
For brandsFor brands
Influencer marketing for restaurants and cafés
Plan a useful restaurant creator visit: choose a local audience, brief the menu story, agree payment, disclose the visit and review the response.
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