Skip to content

The collaboration library

Read it. Try it.

Clear briefs, useful media kits and better questions before the work begins. Guides for creators, brands and agencies.

Colourful paper cameras, reactions and collaboration tools
Pricing & money

Pricing & money

Barter collaborations in India: agree a fair exchange

Plan a barter collaboration in India with clear work, product value, returns, disclosure, tax checks and usage rights before either side agrees.

7 min read
Rules & rights

Rules & rights

GST and TDS for influencers in India

Understand GST, barter benefits and e-commerce TDS for Indian creators, including old 194R and 194-O names and the current law. Check with a CA.

8 min read
Rules & rights

Rules & rights

ASCI influencer disclosure rules in India

Know when Indian creator posts need ad disclosure, where to put the label, how video timing works and what brands should check before posting.

7 min read
Pricing & money

Pricing & money

How much do Instagram influencers charge in India?

Compare sourced Instagram creator price ranges in India, understand what changes a quote, and agree clear work, rights and payment terms.

7 min read
Pricing & money

Pricing & money

How much do YouTubers charge in India?

Understand YouTube sponsorship prices in India, compare Shorts and long videos, and agree production, disclosure, usage rights and payment terms.

7 min read
For brands

For brands

How to find local influencers for your business

Find creators whose work and audience fit your Indian business. Check local relevance, compare evidence and send a clear brief before booking.

7 min read
For creators

For creators

How to make a media kit for brand collaborations

Build a creator media kit with relevant work, sourced audience numbers, clear Offerings and useful terms. Keep missing data and results honest.

7 min read
For creators

For creators

How to pitch brands as a creator in India

Pitch a relevant idea to an Indian brand with clear work, honest evidence and useful terms. Prepare your media kit and follow up without pressure.

7 min read
For brands

For brands

How to write a creator brief that is clear

Write a useful creator brief with a clear goal, audience, deliverables, claim evidence, disclosure, rights, payment and an approval process.

7 min read
For brands

For brands

Influencer marketing for restaurants and cafés

Plan a useful restaurant creator visit: choose a local audience, brief the menu story, agree payment, disclose the visit and review the response.

7 min read