Trends in India for creators and brands

What India is searching, watching and reading today, the festival and season calendar, and how to turn a trend into a post without chasing every one.

Use India's most popular YouTube videos as research, check the source and date, and develop an original idea for your audience.

Turn a current topic into a useful post by checking its source, your audience's questions and the original contribution you can make.

Find trends by comparing credited public sources, checking the original context and testing whether a topic fits your audience.

Plan Indian festival content around local customs, product readiness and checked annual dates using the calendar table on this page.

Use the table on this page to plan subjects, formats, approvals and publication, with room for local events and useful audience questions.

Plan wedding-season creator content around local dates, fittings, venue access and permissions, with clear deliverables and usage rights.

Plan topical content around a relevant current conversation, using checked facts and original work with the permissions the idea needs.

Explore trends