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The glossary

Add-on

In one line

An optional extra, priced separately, that a brand can add to an Offering.

A Pune creator offers Marathi captions, a second cut for YouTube Shorts and three months of ad use as add-ons.

Never assume an extra is free because it is small.

Agree: each extra's price and what it covers.

Words that go together

Keep the context.

Offerings

The work a creator sells on Influcius, each piece priced by the creator: single items, bundles and add-ons.

Bundle

Two or more pieces of work sold together at one price.

Usage rights

What a brand may do with the content it paid for: where, for how long and whether in ads.

One word leads to another.

Find the terms you need before the next conversation.

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