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The glossary

Whitelisting

In one line

Letting a brand run ads through a creator's account or name, with the creator's permission.

A Mumbai fashion label asks to run a paid ad that appears under the creator's handle. The platforms call this partnership ads or branded content ads, and the creator grants access from their own settings.

Access should never mean sharing a password. It follows the platform's own permission tools, for a written period.

Agree: who has access, for how long, the ad budget it covers and how the creator can withdraw it.

Words that go together

Keep the context.

Usage rights

What a brand may do with the content it paid for: where, for how long and whether in ads.

Paid partnership label

The platform's own tag showing a post comes from a business relationship.

Content licence

Permission to use someone's work, usually without owning it.

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