Skip to content
Log inJoin Influcius
The glossary

Paid partnership label

In one line

The platform's own tag showing a post comes from a business relationship.

A Bengaluru creator adds Instagram's Paid partnership label, naming the café that paid for the Reel.

The label helps disclosure, but it does not make a misleading claim true, and ASCI also expects the ad to be clear to someone who never sees the tag.

Agree: how the post will be labelled, in words people understand, before it goes live.

Words that go together

Keep the context.

Collab post

One Instagram post shown on two accounts at once, the creator's and the brand's.

Barter

Paying a creator in products or services instead of, or as well as, money.

Brand safety

Checking that a creator's past content and claims suit the brand.

Read it in practice

Rules & rights

Rules & rights

ASCI influencer disclosure rules in India

Know when Indian creator posts need ad disclosure, where to put the label, how video timing works and what brands should check before posting.

7 min read

One word leads to another.

Find the terms you need before the next conversation.

Back to the glossary