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The glossary

Influencer post

In one line

A piece a creator publishes on their own account, to their own audience.

A Vadodara food creator posts a Reel about a new café on their profile: that is an influencer post. The audience is the creator's, which is why brands pay for it.

A post is not an advert the brand may reuse forever. Running it as a paid ad, or keeping it up for a set time, are separate terms.

Agree: the publishing date, the caption and any paid use.

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