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The glossary

Requirement

In one line

A piece of work a business posts on Influcius for creators to apply to.

An Indore café posts a requirement for a Reel about its breakfast menu, in Hindi, by the end of the month, with its budget.

Posting a requirement does not guarantee anyone applies: a clear one gets better replies.

Agree: the outcome you want, the format and the deadline, written in the requirement.

Words that go together

Keep the context.

Application

A creator's reply to a posted requirement, with work that shows they can do it.

Brief

A short document that says what work a brand needs, for whom, by when and on what terms.

Shortlist

The few creators a business compares for one piece of work.

Read it in practice

For brands

For brands

How to write a creator brief that is clear

Write a useful creator brief with a clear goal, audience, deliverables, claim evidence, disclosure, rights, payment and an approval process.

7 min read

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