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The glossary

Brand kit

In one line

A business's profile on Influcius: logo, description, website, industries and the cities it serves.

A Surat clothing company adds its logo, a few lines about what it sells and the cities it ships to. Its public brand page shows the latest version.

A brand kit introduces the business. It does not replace a brief for each piece of work.

Agree: the claims, the assets and the words a creator may use, in the brief.

Words that go together

Keep the context.

Brief

A short document that says what work a brand needs, for whom, by when and on what terms.

Business verification

A check that the person behind a brand really runs that business.

Requirement

A piece of work a business posts on Influcius for creators to apply to.

One word leads to another.

Find the terms you need before the next conversation.

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