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The glossary

Deliverable

In one line

One specific piece of work the creator promises to hand over or publish.

A Chennai school agrees one edited orientation video, 60 seconds long, delivered as an MP4 and posted on the creator's account.

A published post and the clean video file are two deliverables, and so is the raw footage.

Agree: each format, its length, the file type and its deadline.

Words that go together

Keep the context.

Brief

A short document that says what work a brand needs, for whom, by when and on what terms.

Bundle

Two or more pieces of work sold together at one price.

Raw footage

The unedited video a creator recorded before editing.

Read it in practice

For brands

For brands

How to write a creator brief that is clear

Write a useful creator brief with a clear goal, audience, deliverables, claim evidence, disclosure, rights, payment and an approval process.

7 min read

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