Skip to content
Log inJoin Influcius
The glossary

CPE

In one line

Cost per engagement: what was paid, divided by the likes, comments, shares and saves it earned.

An Indore food campaign pays ₹6,000 and counts 1,500 likes and comments: its CPE is ₹4.

Campaigns count engagement differently: some include saves and shares, some only likes and comments. Two CPE figures are comparable only when they count the same things.

Agree: which interactions count and over how many days.

Words that go together

Keep the context.

Engagement rate

Interactions as a percentage of followers, reach or views, depending on the formula used.

CPM

Cost per thousand impressions: what was paid, divided by impressions, times 1,000.

Campaign tracking

Recording what was delivered and what it achieved.

One word leads to another.

Find the terms you need before the next conversation.

Back to the glossary