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The glossary

Campaign tracking

In one line

Recording what was delivered and what it achieved.

A café logs each post's date and link, and the creator shares reach screenshots a week later.

Influcius does not track campaigns for you. Decide what you will measure before the work starts.

Agree: the figures, where they come from and when they are shared.

One word leads to another.

Find the terms you need before the next conversation.

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