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The glossary

Audience fit

In one line

How closely the people who watch a creator match the customers a brand wants.

A Jaipur bridal studio needs viewers planning weddings, not a general entertainment audience, however large.

Follower numbers alone cannot show whether the audience will buy.

Agree: the customers you want: where they live, the language they speak and what they need.

Words that go together

Keep the context.

Niche

The subject a creator makes content about, and the community that follows it.

Local creator

A creator who lives and works where a business wants to be known.

Engagement rate

Interactions as a percentage of followers, reach or views, depending on the formula used.

Read it in practice

For brands

For brands

How to find local influencers for your business

Find creators whose work and audience fit your Indian business. Check local relevance, compare evidence and send a clear brief before booking.

7 min read

One word leads to another.

Find the terms you need before the next conversation.

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