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The glossary

Nano creator

In one line

A creator with a small audience; where "small" ends depends on who is counting.

A Vadodara home baker with a few thousand followers makes short videos that people in her area trust.

There is no standard cut-off: each report and agency draws its own line. Influcius uses its own bands from official counts: Rising from 5,000 followers, Mid from 30,000 and Premium from 100,000.

Agree: judge the work and the audience, not the label.

One word leads to another.

Find the terms you need before the next conversation.

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