Format & hook
Compare similar formats. The opening and the content give people different reasons to respond.
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Put your engagement in context.
Use the likes and comments from recent posts to work out your Instagram engagement rate.
Your numbers stay in your browser. Nothing is looked up, stored or sent.
By followers, per post
Use totals from the same set of posts.
Your engagement rate
—%
Enter every field to see your rate. Zero likes or comments are allowed.
Likes + commentsPosts entered × followers× 100
How it is calculated
Use the same set of posts.
We add the likes and comments on the posts you enter, divide by the number of posts to get the average per post, then divide by your followers and multiply by 100. It is the formula behind the published figures beside it; saves, shares and views are not counted.
Published context, with a method
Compare the right follower band.
| Follower band | Typical rate | Source |
|---|---|---|
| 1K–10K followers | 1.73% | HypeAuditor, State of Influencer Marketing 2025 (Instagram, data collected December 2024) |
| 10K–50K followers | 0.68% | HypeAuditor, State of Influencer Marketing 2025 (Instagram, data collected December 2024) |
| 50K–500K followers | 0.54% | HypeAuditor, State of Influencer Marketing 2025 (Instagram, data collected December 2024) |
| 500K–1M followers | 0.61% | HypeAuditor, State of Influencer Marketing 2025 (Instagram, data collected December 2024) |
| Over 1M followers | 0.68% | HypeAuditor, State of Influencer Marketing 2025 (Instagram, data collected December 2024) |
Read more than a percentage
Keep the work in view.
Timing & replies
Use a consistent set of posts. Allow time for people to watch and respond.
Niche & fit
An engagement rate cannot tell a brand whether the work fits its brief. Look at the portfolio too.
Before your first collab
Know what the rate can tell you.
What is a good engagement rate?
It depends on the method, audience size, niche and format. Use a sourced figure with the same formula for context. A rate does not promise reach or sales.
Do you store my numbers?
No. The calculation runs in this browser from the numbers you type. It does not look up an account or send your inputs.
Can I compare Instagram and YouTube rates?
These formulas use different denominators. Instagram uses followers and an average per post. YouTube uses views of the videos entered.
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Give your numbers a source.
On your profile, official Instagram and YouTube numbers carry their source and update time.
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