To price brand collaborations, define the work and rights first, estimate the effort and expenses, then give a quote in rupees for that scope. Separate making content, publishing it and granting advertising use. Your Offerings should tell the brand what it is buying and what needs a separate agreement.
Begin with a deliverable you can describe
Write down the format, subject, language and finished files. Say whether the creator account will publish the work or the business will receive it for its own channels. A short label such as reel does not explain those differences.
Add the preparation the job requires. A Gujarati location introduction in Ahmedabad may involve travel and access arrangements. A Hindi product demonstration may need research, product delivery and repeat recording. These details belong in the scope you price.
Account for work around the camera
Include planning, scripting, product preparation, recording, editing and captions. Decide who checks factual details and how feedback will be combined. Clarify which changes fit within the original brief.
A corrected product fact differs from a new creative direction after filming. Agree when extra recording or a revised brief will need a new quote. Leave room to discuss delays caused by unavailable products, access or late feedback.
Keep expenses visible. Travel, shipping, location hire, assistants or translation should have an agreed owner. Do not assume the business understands which costs you have included.
Describe the rights before setting the total
Publication on your account, reposting by the brand and paid advertising are different uses. Define channels, duration, editing permission and any restrictions. If raw footage is requested, decide whether it is part of the job.
Exclusivity can limit other work you accept. Name the product category, period and boundaries instead of agreeing to an undefined restriction. Consider the commitment when deciding what you are prepared to quote.
Use market context carefully
The price guide can provide context where evidence is available. Read its source and date, then compare the work described with your own scope. A displayed figure does not settle what your particular job should cost.
Audience information can help a brand assess publication, but follower count does not describe the effort required to make the content. Avoid inventing a formula that turns every audience size into an automatic price.
If a brand proposes barter, assess the exchange and rights on their own terms. Receiving an item does not automatically cover extensive editing, travel or ongoing advertising permission. For tax treatment, check with a CA for your case.
Include commercial disclosure in the job
The Department of Consumer Affairs' endorsement guidance requires clear commercial identification. Include disclosure in the approved work.
Check that the business can support the claims in its proposed script. Your quote should cover work you can responsibly deliver, without promising sales, a ranking or a future view count.
Check the quote before sending
- The deliverables and publication account are defined.
- Preparation, revisions and expenses have clear limits.
- Rights and exclusivity use precise terms.
- Disclosure and factual review are included.
- Payment and final handover have an agreed process.
Keep a dated copy of the accepted scope. When the job changes, record what changed and how both sides agreed to handle it before you continue.
Present your Offerings on Influcius
List your profile after signing up and proving ownership of your Instagram or YouTube account. Describe each Offering around the work a business can assess. The media kit guide can help you show relevant examples alongside those services.
Agree your creator payment directly with the brand. Influcius's own fees, including its booking fee, are separate; it does not hold your deal money. Check Pricing for current platform charges.
Questions, answered.
How should I price brand collaborations?
Estimate the work, expenses and rights being provided. Quote for a defined scope and review the price when deliverables, publication, usage or exclusivity change.
What does Influcius call a creator's services?
Offerings. Describe what you will make, the terms included and any additional work the brand needs to discuss before accepting the quote.
Should I copy the price guide as my fee?
Use it as context, not as your fee. The price guide shows a range only once enough creators share prices for that kind of work, and your quote should still reflect your own work, costs, rights and the brand's brief.